NAIROBI October 12th, 2021: With support from the EU, MARKUP Kenya is excited to announce a partnership with podcast producing company SemaBOX to create and produce a podcast series called Mazao Talks.
Kenya’s youth have a great appetite for technology and innovationandinagri-business this can enable them to make a lotofmoneyandcreatemillions ofjobs.Wehopethatthispodcast series can go a long way in showcasing thisopportunity.
The first season of Mazao Talks will focus on agribusiness development for the youth in 12 counties of Kenya where the project is implemented. The aim of the podcast is to connect listeners with MARKUP Kenya through stories of ordinary people with whom they can identify.
“We are extremely excited at this fresh opportunity to engage with Kenya’s young people and share research that we have built up at MARKUP Kenya. The future of this country relies on our ability to produce food at scale and this is only possible by getting our youth engaged in agri-business” said Mr. Maina Karuiru, The National Coordinator for the MARKUP Kenya Project.
Mr. Karuiru added “Kenya’s youth have a great appetite for technology and innovation and in agri-business this can enable them to make a lot of money and create millions of jobs. We hope that this podcast series can go a long way in showcasing this opportunity. “
The first season of Mazao Talks will consist of 12 episodes that will cover specific value chains in 12 counties. The content is built around the MARKUP Kenya studies and research results and also features contributions from industry stakeholders such as Kenya Agricultural and Livestock Research Organization (KALRO), The Food and Agriculture Organization (FAO), The Horticulture and Crops Directorate, farmers, and The Kenya Ministry of Agriculture.